The merely five year old brand On impresses with a completely new running sensation. The secret lies in the ‘cloud’ elements – hollow pods on the sole of the shoe that cushion landing and then lock to form the solid foundation required for a powerful push-off. The result is a new running experience: fast, light and agile.
Starting off with one model, the Cloudsurfer, On has since widened its range to 5 different models; one for every type of runner. The company continues to work closely with researchers and designers in order to fine-tune its technology to the evolving needs of its customers.
Athletes who have worn On’s and their coaches have reported new personal bests and shorter recovery times. These findings are also backed up by scientific research: independent studies by Switzerland’s Federal Institute of Technology in Zurich have confirmed that the CloudTec® system substantially reduces athletes’ heart rates and blood lactate levels.
Since it’s foundation in 2010 the On brand has won the prestigious ISPO Gold Award for best performance shoe twice – once in 2013 with its Cloudracer model and again in 2015 with the Cloud model. It’s unique CloudTec® technology is patented worldwide and continues to win technology and design prizes all over the globe.